Horseman's News is the LARGEST monthly equine publication on the West Coast. Horseman's News is distributed FREE to more than 900 horse related businesses, as well as to major horse shows, events and sales monthly.

Each month we print over 25,000 copies and can be located in: California, Oregon, Nevada, Arizona and Washington.

Deadline for Advertising is the 15th of Every Month.

(ie. Art turned in October 15th will appear in the November issue)

Advertising Rates

01 January 2011

Display Ads

Add Size	1 X	2 X	6-11 X	12 X
Full Page BW 8.25 x 9.875	$495	$450	$430	$385
Full Page Color 8.25 x 9.875	$855	$755	$705	$600

85 Line Screen for b/w ads

Customer Supplied Art We accept the following file formats: JPG, PDF, TIFF, EPS & PSD. All camera ready art should be at 300 dpi. For questions regarding file type or file size, please contact the Ad Department.

Free Ad Production Our art department will produce ads at no charge. This does not include special imaging. Taking out backgrounds or special backgrounds are priced per job.

Payment All ads must be paid for in advance, for the first month of advertising and then additional ads may be billed with a 30 day net. All 90 day invoices will have a $25 late charge each month and 18% finance charges. All returned checks will be charged a $25 fee.

Ad Copy Wording for ads should be typed or printed neatly. Photos should be professional quality. Each photo should be labeled with name & address. Advertisers must include a S.A.S.E. for a fast return.

Contracts Contracts are required for all 6-time or more frequency discounts. Ad size may be varied at any time and discount still applies.

Special Placement
Front cover, back cover, center spread and other premium positions are available on a first come, first serve basis. Front Cover includes Page 6, b/w FREE for story.

Proofs Your are responsible for the proofing of your ad. Make sure you supply us with a fax number.

Jr Page BW 6 x 7.375	$410	$350	$310	$270
Jr Page Color 6 x 7.375	$725	$650	$625	$555

Half Page V BW 3.875x 9.875	$325	$295	$275	$250
Half Page V Color 3.875x 9.875	$480	$440	$400	$345

Half Page H BW 8.25 x 4.75	$325	$275	$250	$220
Half Page H Color 8.25 x 4.75	$480	$440	$400	$345

1/3 Page BW 3.875 x 7.375	$275	$250	$195	$160
1/3 Page Color 3.875 x 7.375	$420	$395	$345	$299

1/4 Page BW 3.8754 x 4.75	$250	$200	$165	$135
1/4 Page Color 3.875 x 4.75	$300	$275	$250	$195

1/8 Page BW 3.875 x 2.25	$125	$105	$85	$70
1/8 Page Color 3.875 x 2.25	$220	$195	$155	$105

Classifieds

Classified at .35¢ per word
Classifieds extras
• Bolding - $1 per word
• Caps - $1 per word
• Border - $5 per ad
• reverse Type - $5 per ad
• centering - $1 per line

Color Sale Arena

$35 Per Month or $65 For 2 Month

Real Estate Color Ads

$35 Per Month or $65 For 2 Month

Business Cards

$25 Per Month (3 month minimum)

Online Banners

Horseman's News web site is home to horses for sale, equine news, and events and the entire paper online each month. With more than 80,000 hits each month, the website is a great place to get extra exposure.

Email Blast

Horseman's News sends our weekly email blast with Equine news, upcoming shows, new product releases and specialty issues. We send out to 3,500 plus emails each week. All ads must be sent by advertisers in the correct dimensions as a jpg.