ABOUT US
Horseman's News has been in business for over 36 years
as one of the leading horse publications on the West Coast — printing over 25,000 copies
every month. We ship to over 1,000 locations throughout all of the California, parts
of Arizona,Oregon, Washington, Nevada and Utah. We re-circulate to all major feed
and tack stores on the 15th of every month. Several hundred papers are sent to
different equine related events — horse shows, clinics, trail and endurance
rides, barrel
races, horse sales, auctions and more!
Our expert staff takes pride in making sure our customers
are satisfied with their advertisement from the first phone call to the
final print. Our horse knowledgeable
graphics department can handle any design work, from taking out the lead
line
to replacing the entire background of your photo. We strive to make sure
each
ad stands out!
Get a head start on advertising today! Call
one of our friendly sales reps and ask them how Horseman's News
can work for you! You can also fill out our online
form and one of our sales reps will follow up with on placement
and payment.
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EDITORIAL INFORMATION
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The following is a list of the states we ship to, the
percentage in each state and how many locations in each state. We also
included our editorial schedule for the year. We hope we can do business
with you in the near future. Please don't hesitate to call with any
questions or help in designing and advertising package to fit your
needs.
| 25,000 COPIES PRINTED |
EDITORIAL CALENDAR |
86% California, 807 Locations
8% Oregon, 64 Locations
4% Nevada, 33 Locations
2% Arizona, 30 Locations |
January....Stallion Issue
extra copies sent to Arizona Sun Country Circuit |
February....Arabian Issue
extra copies sent to Scottsdale Arabian Show & The Equine Affair |
| March....Color Breed Issue |
| April....Quarter Horse Issue |
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May....Gaited Breed Issue |
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June....Paint World Issue
extra copies sent to the Western States Horse Expo
& APHA World
Show |
| July...Real Estate & Travel Issue |
| August...Boarding & Training/Barn Issue |
September...Products Issue
extra copies sent to the Andalusian Nationals |
October...Andalusian & Art Issue
extra copies sent to the Appaloosa World Show |
November...Truck & Trailer Issue
extra copies sent to the AQHA World Show |
| December...NFR & Christmas Issue |
We ship out to different horse shows, clinics, sales/auctions
and special events every week.
We add new feed & tack stores as well
as large training/equestrian centers every month. We constantly grow
by expanding the locations we can be picked up in . Horseman's News
strives
to make sure our advertisers receive good response and we do
this by keeping our circulation
as large as possible and our rates
affordable.
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RATES FOR ADVERTISING
STALLION SHOWCASE—4.562 X 2.625—$55 PER
MONTH (3
MONTH MINIMUM)
COLOR STALLION SHOWCASE—4.562 X 2.625—$95 PER
MONTH (3 MONTH MINIMUM)
COLOR SALE ARENAS—$35 PER MONTH OR $65 FOR
2 MONTHS
BLACK & WHITE SALE ARENAS—$20 PER MONTH
OR $35 FOR 2 MONTHS
BUSINESS CARDS—$25 PER MONTH (3 MONTH MINIMUM)
CLASSIFIED ADVERTISING—35 CENTS PER WORD,
BORDER +$5, BOLD +$1 PER WORD
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2008 Black/White & Color Display Rates
Black/White
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Ad Size |
1x |
2-5x |
6-11x |
12x |
85 Line Screen for B/W Ads |
Full Page
9.25 x 11 |
$415 |
$385 |
$350 |
$330 |
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Jr. Page
6.875 x 8.25 |
$330 |
$310 |
$285 |
$270 |
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1/2 Page
H: 9.25 x 5.375
V: 4.562 x 11
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$270 |
$250 |
$230 |
$220 |
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1/4 page
4.562 x 5.375 |
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1/8 page
4.562 x 2.625 |
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Color |
Ad Size |
1x |
2-5x |
6-11x |
12x |
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$755 |
$705 |
$705 |
$680 |
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Jr. Page
6.875 x 8.25 |
$670 |
$650 |
$650 |
$605 |
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1/2 Page
H: 9.25 x 5.375
V: 4.562 x 11
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$460 |
$440 |
$440 |
$420 |
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1/4 page
4.562 x 5.375 |
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1/8 page
4.562 x 2/625 |
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— Free Ad
Production —
Our art department will produce ads at no charge. This does not include
special imaging. Taking out backgrounds or special backgrounds
are priced per job.
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— Spot
Color —
Spot color is available for $100 per full
& Jr. Page, $75 per 1/2 & 1/3 page, $50 per 1/4 page & $35 per
1/8 page.
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— Payment —
All ads must be paid for in advance, for the first month of advertising
and then additional ads may be billed witha 30 day net. All 90
day invoices will have a $25 late charge each month and 18% finance
charges. All returned checks will be charged a $25 fee.
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— Contracts —
Contracts are required for all 6-time or
more frequency discounts. Ad size may be varied at any time and
discount still applies.
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— Special
Placement —
Front and back covers, center spread and other premium positions are
available on a first come, first serve basis. Front cover includes
page 6, B/W FREE for story.
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— Ad Copy —
Wording for ads should be
typed or printed neatly. Photos should be professional quality.
Each photo should be labeledwith name
& address. Include SASAfor fast return. |
— Proofs —
You are responsible for the proofing of your ad. Make sure you
supply us with a fax number or email.
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© stick pony design 2007.
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